Are you considering advertising on Instagram or Facebook and wondered what would be the best option for your brand?
No questions asked, both Facebook and Instagram are two of the most popular social media platforms on the planet.
However, one of the two could be a much better fit for your business than the other.
Facebook is the top social media platform, with currently over 2 billion active users.
Facebook has also infinitely expanded the possibilities for business advertising within the past 15 years.
In the case of Instagram, created back in 2010, we can see a gradual growth of users, with currently over 1 billion registered users.
And it has reached the top 3 biggest social media platforms in the world.
One of the reasons for this growth is the increasing use of mobile phones and time spent browsing on them.
Here are some of the characteristics of Facebook vs Instagram:
One of the first things that will come to mind when comparing Facebook and Instagram is the target audience.
In case of Instagram, is the perfect platform if you are looking to target a younger audience, mainly under 30.
Facebook, on the other hand, even though it is used by teens and younger users, provides you with access to an older audience as well.
The Organic Engagement.
When we talk about engagement, Instagram is our winner.
And that is because around 67% of Instagram users interact on a daily basis with brands, liking, sharing and commenting on the posts, that is the pure culture of the platform.
For Facebook, that percentage is only 32% and is mainly due to the algorithm.
An organic post on a Facebook page will only reach 6% of the audience.
Sharing external links.
Instagram has limitations when it comes to using external links.
It is possible to add a link to the bio of the profile, but when it comes to a regular organic post, that possibility doesn't exist.
The only option is to create a sponsored ad.
Facebook, however, gives you the option to share as many links as you wish in your posts.
So if your goal is to share external information, like blog posts or product pages, Facebook is a better option.
In terms of paid advertising, we need to consider a few important things, not only how user-friendly the platform is when creating campaigns, but also the tracking and the reporting.
And in all of these terms, both Facebook and Instagram have you covered.
However, there are a few differences between Instagram and Facebook ads, and one of them is the different type of ads that they offer.
Instagram will allow you to choose between 4 types of ads, Image ads, Video ads, Carousel ads and Story ads.
Facebook, on the other hand, offers many more types, some of those are, Lead ads, Page likes, event responses or Instant experience ads, among others.
And if you are wondering which type of ads are best for you.
That depends mainly on the goal you would like to achieve with your campaigns, as well as your type of business.
So coming back to our main question Facebook vs Instagram, which one should you choose?
The benefits that Facebook and Instagram offer are very subjective, and they cannot replace one another.
Both platforms have different features and audiences, which means what works well for you might not be working so good for another business.
You need to find your audience and the type of content that you would like to share and choose one to grow your social media.
Or even better, why not choose both?
Take advantage of both platforms and test, test, test, until you have a better understanding of which platform brings the best ROI for your business.
And this is it for me, please do not hesitate to ask if you have any questions and remember, If you are spending over ₹5000/- a day and want to scale your brand.
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